Respect the skin, give it what it needs in a balanced holistic approach...

Its not rocket science but there are crucial processes that must be supported in the skin to keep the skin healthy. The stratum corneum (outer layer of the skin) is a highly important interface that communicates and directs the activity of the cells below. If this layer is disrupted or weakened it can result is skin disorders such as acne, rosacea, dermatitis, and premature aging. It is therefore extremely important to preserve the integrity of this outer layer with the correct components in skin care products.

The following are key factors in a great skin care product that will allow optimal skin health: 

• Support and nourish the microbiome. Commensal bacteria play a crucial role in protecting the skin from microbial imbalances and skin disorders.

• Maintain the skin barrier with key lipids such as linoleic fatty acid, ceramides squalane and sterols. 

• Keep the skin hydrated with skin identical natural moisturising factors such as amino acids, hyaluronic acid, and electrolytes. Adequate hydration is needed to activate enzymes for cellular renewal, proper exfoliation of dead cells as well as the production of key lipids.

• Utilize biomimetic ingredients. The skin ultimately strives for homeostasis and will respond biomimetic actives that support this process of balance.

• Keep inflammation at bay. Inflammation is the cornerstone of skin ageing and skin disorders, therefore incorporating active ingredients that have an anti-inflammatory action are a must in your skin care routine. 

Do not aggressively exfoliate the skin. The skin has an inbuilt natural desquamation (exfoliating) process, which can slow down with age. Supporting this process should be done with gentle exfoliation and active ingredients that stimulate natural cell turnover, and not by applying overly aggressive or acidic products. 

Genus Skincare products have been meticulously formulated to incorporate all the factors above to protect the skin from the following:

• Inflammation (inflamm-aging)

• Stress and its deep reaching effects on skin health

• Barrier disruption

• Lipid imbalance

• Dehydration

• Maintain healthy microbiome (natural commensals)

• Environmental damage

Suggested Regime

Cell~Relief Nutritive Cleanser: Use twice per day. Safe to use around eyes. Use cleanser as a leave on mask 2-3 times per week for a beautiful hydrating treatment.

Hydro~Therapy Line Filling serum:  Use at night under oil serum and under day moisturiser if you are inclined to dry / dehydrated skin. Young, balanced skins can use this as lightweight moisturiser or make-up primer on its own.

Physio~Logic Fortifying Moisturiser: Use daily on its own, or you may apply hydration serum around eyes or entire face first for an extra firming, line smoothing and hydrating effect.

Bio~Rejuvenation Intensive Oil: Use every night on its own or with Hydration Serum for dehydrated / dry skin types. For very dry skin this oil can be used under moisturiser during the day as well.

Because the GENUS skincare range is developed with the premium biomimetic ingredients it can be suitable for many skin types including Sensitive, Eczema, Rosacea, and Acne prone skins. 

**Compromised skins (Sensitive, Eczema, Acne, Rosacea prone skins) should always start with a patch test prior to use. Use products sparingly and introduce one at a time, every 3-4 days introduce a new one.